greyhound

Greyhound Project

Label created for the Cerester winery for the Greyhound wine, a Chianti for the American market. I wanted to use a gold color by associating it with a coat of arms that recalls the ancient families to combine the sumptuousness of American culture with the elegance and heritage of Italian wine. For the same purpose, the logo is made with a modern serif font, which conveys elegance without losing modernity. To give importance to the name and balance the color of the logo (as well as to make a nice effect for the cap) I wanted to add a relief effect. Finally, the pattern that constitutes the coat of arms is green, so that it recalls the vine and the earth.